Consumer Guide On Long-Term Care Insurance To Appear In Kiplinger's

A special eight-page consumer guide focused on encouraging long-term care insurance planning will be included in the November 2010 edition of Kiplinger's Personal Finance magazine.

The "3-Step Guide To Smarter Long-Term Care Planning" will be bound into the national magazine that is read by approximately two million individuals. Made possible with support from four leading long-term care insurers including John Hancock, MetLife, Mutual of Omaha and Prudential, the consumer guide was prepared by the American Association for Long-Term Care Insurance ( www.aaltci.org ) as part of the industry's consumer outreach efforts during Long-Term Care Awareness Month (November).

"The commitment of leading insurers working together marks a significant milestone," explains Jesse Slome, executive director of the national organization that established Long-Term Care Awareness Month in 2001. "The effort undertaken with their support and involvement will create higher levels of consumer awareness at a most important time."

"As Americans live longer lives, it is vitally important that financial planning include long-term care planning,” according to Knight Kiplinger, editor in chief of Kiplinger’s Personal Finance magazine. “We certainly advocate that to our readers and welcome the consumer educational efforts undertaken by leading insurers and the Association."

The November issue of Kiplinger's Personal Finance is delivered to subscribers in October and newsstand copies will begin selling around October 10. The Association will be making free reprints of the Kiplinger's magazine guide available. For more information call the Association at (818) 597-3227 or visit their website: www.aaltci.org.