The latest extension
of the national campaign to heighten awareness of the importance for long-term
care insurance planning focuses on smart and affordable ways to plan in the
“new economy”.
The special insert
appears in the current issue of Kiplinger’s Personal Finance magazine according
to Jesse Slome, executive director of the American Association for Long Term CareInsurance responsible for the Fresh Perspectives on Long-Term Care Planning
awareness campaign.
“We must recognize
that we live, work and sell in a new economy and that doing things the same old
way simply won’t generate desired results,” declares Slome. “It is vital to educate consumers that taking
advantage of alternate policy design strategies can make this important
protection far more affordable than many people think.”
One million
Americans will see issues of the national personal finance magazine during
August and September according to Slome.
“We believe a campaign focused on those individuals who are most likely
to actually plan for long term care is a far more effective use of limited
dollars,” Slome a leading long term care insurance expert explains. With support
of leading long term care insurers the Association has been placing a series of
consumer education inserts into leading publications. “Each insert has a highly targeted message
designed to educate and generate interest in learning more about LTC
insurance,” Slome adds. Reprints of the
inserts have been made available by supporting insurers.
The current insert
suggests consumers consider leaving off traditional inflation protection. “The old five percent compound inflation
standard makes coverage more costly than many are willing to spend,” Slome
notes. “Our belief is that some coverage
is always better than none and if selecting a different option or purchasing a
higher daily benefit and foregoing inflation protection may make sense for some
consumers.”
The
Association plans to run one additional consumer insert during November’s Long Term
Care Awareness month.
